![]() I disagree with that interpretation of the results. ![]() The authors conclude that there was no difference in knowledge, based on a 10-question quiz that followed, but that people preferred the infographic. There are several interesting design elements in this trio of trials, and it was great to see such a serious evaluation. The consumers were randomized only to infographic or plain text. The students and doctors were randomized to infographic, plain text, or abstract. There are 3 trials, one in a captive audience – a class of humanities students, and the other 2 in consumers and doctors. That review analyzes studies on turning a breech baby at term so that the baby is head down for birth. The new paper by Ivan Buljan and colleagues evaluate a single infographic versus a plain text summary and scientific abstract of a Cochrane systematic review. With so many moving parts that are still a long way from being well-established conventions, it’s awfully tough to evaluate this as a genre, and in comparison to alternatives. Aurora Socca and Suzanne Suggs describe them as being “a bit like a still video” that shape a variety of elements into a “single unit of still communication”.Įach of the elements you could use to design one will have its own level of usefulness, affecting the usefulness of the overall combination created. Michael Rodin describes this elaborate kind of infographic as “a storytelling experiment”, between a short story and a graphic novel (or comic strip). That means the complexity of the communication devices increases enormously – driving up the skills and money required to produce them, as well as the ways they can go wrong. It’s the more elaborate type we are looking at here. It could be anything from simple graphic visualization of data – a bar chart, or a type of map – through to a design-heavy, elaborate combination of elements. It’s not even clear what people mean when they say “an infographic”. For some people, it doesn’t matter: that infographics are eye-catching is enough. That strength of conviction seems in inverse proportion to the strength of evidence about using infographics for complex messages. The reaction to the performance of the infographic was interesting. A lot of people clearly have strong beliefs about infographics! A paper recently dropped a trio of randomized trials of an infographic going head-to-head with text.
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